It’s easy to feel hopeless in the face of increased competition for a shrinking patient pool if you don’t have a solid grasp on effective dental marketing strategies.
If you’ve recently opened a dental clinic and are trying to figure out how to expand your patient base, you’re in luck. In this article, we will go over proven dental clinic marketing methods that can be used to increase patient retention, revenue, and referrals to a dental practice.
Referral Program for Patients
If you already have a well-established dental office in your area, you should look no further than your current patient base to expand your clientele. A patient referral system is a critical dental marketing idea that can give significant results.
HubSpot reports that only 25% of people are persuaded by commercials, whereas 90% put faith in recommendations from friends and family.
Creating an effective referral system is challenging for many businesses. The idea is to implement a system that uses positive feedback from current clients to attract new ones and to make the referral process easy and rewarding for clients.
Motivate people to send you more business by giving them something for free whenever they tell their friends about you. At the end of the consultation, you can pass along a reference card that outlines the offer and your contact information.
You could also implement a referral program where patients receive free movie tickets or any other significant goodie if a friend of theirs books an appointment and shows up. It’s a win-win because the program attracts new patients while re-engaging your existing ones.
The success of your dental practice relies on the number of internal patient referrals you receive, so it’s essential to know how to market your referral program.
Take charge of the situation and launch a program that rewards people for referring their friends to your dental clinic. Don’t sit around and hope your patient will bring your name to the discussion.
Get Positive Reviews Online
90% of visitors are convinced to convert after reading online reviews. So, you want to ensure that your present patients are spreading the word about your services by leaving reviews on review sites so that new patients can learn more about your dental practice.
Get your dental practice claimed on a top review site, and double-check that the information featured is up-to-date and accurate. Since these websites have a dedicated user base and an extensive selection of categories, including dentistry clinics, many people feel comfortable leaving reviews there.
Once you’ve claimed your company on a review website, you can sit back and watch as customers come to you due to the excellent feedback they’ll find there.
For better results, you can remind your patients at the end of an appointment to leave a review on the review website where your clinic is registered.
Well Designed, Responsive Website That Appears On Google
A clean, visually appealing, and fast-loading website is an essential dental clinic marketing strategy because it represents your dental practice to potential patients. Your website is likely to be a patient’s first point of contact with your office, so it’s vital that it conveys the right impression and can be easily navigated.
To help your website perform well, you need to make sure your website design and development team focuses on the following factors:
- Simple navigation
- Mobile friendly
- Easy access to make a call or get in touch.
- Testimonials and reviews
But another important thing is that it appears at the top of Google search results.
The fact is, Google is crucial for every company that wants to stay competitive and attract a steady stream of leads and customers. Data shows that 51% of searchers discovered a new service or manufacturer by running a search query on a search engine.
If you are having difficulty setting up a dental marketing strategy that focuses on Google yourself, it is in your best interest to seek the assistance of a dental marketing professional.
To perform exceptionally well on Google, you must focus on the following.
SEO
Those looking for local dentists in their area can reach your website with the help of SEO.
Put more effort into optimising your website’s content for search engines. To increase traffic to your site, you need search engine optimisation (SEO) content to boost your ranking in relevant search results.
Start a blog and interact with potential patients by providing them with fascinating and helpful content that addresses their concerns and questions.
Google’s Pay-Per-Click Ads
PPC Google advertisements are when businesses like yours pay Google to have their website link displayed in search results. The key to successful pay-per-click advertising is narrowly targeting your audience so that you don’t waste money on irrelevant clicks.
Local Maps Listings
The search results displayed on Local Maps are a lifeline for dentists operating within a specific area. Using Google Maps in your office’s dental marketing efforts to bring in new customers will bring about positive outcomes.
If you have optimised your Google My Business listing, people searching for “dentists” will see your business listed. Your dental clinic’s name and location will appear in search engine results alongside driving directions and a call to action.
Google’s Text Messaging
Another Google-facilitated dental marketing strategy is “Click to Message.” This feature allows people to send a text message to your dental practice’s phone number directly from the Google page where they discovered it.
To set it up, follow these steps:
- Proceed to your Google My Business account.
- Choose the chat option and enter your number.
- Type in the verification code that Google emailed you.
- You’re now prepared to receive texts from prospective customers who discover you on Google
Sponsor Community-Based Activities
Engaging in the local area is a great way to start bringing in new patients to your dental practice.
As part of your dental clinic marketing strategy, consider becoming a sponsor of local events. Become a supporter of local causes and events, such as fundraisers.
Having your brand’s name or emblem displayed at a community event can do wonders for exposure. Send an employee to an awareness event related to dentistry to pass out flyers and discounts to potential new customers.
Community events you organise need to be associated with dentistry to be successful.
Conclusion
These are just a few tried-and-true dental marketing strategies for promoting your dental clinic. The effort to market your practice may seem overwhelming, but it will pay off in the long run. Your dental practice can expand and attract more new patients if you employ several proven effective tactics and provide your patients with something they won’t find anywhere else.
Hire A Mediboost Marketing Expert For Dental Clinic Marketing
When crafting unique dental clinic marketing strategies, don’t hesitate to rely on professionals for help. Mediboost‘s team includes experts in dental marketing. Visit our website and fill out the form to schedule a consultation, or give us a call at 1300 163 058 to speak with one of our dental marketing professionals.
References
HubSpot – The Ultimate List of Marketing Statistics for 2022
https://www.hubspot.com/marketing-statistics
Zendesk – The business impact of customer service on customer lifetime value
https://www.zendesk.com/blog/customer-service-and-lifetime-customer-value/
Forbes – 15 Important Things To Consider When Building A Referral Marketing System
https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2021/10/06/15-important-things-to-consider-when-building-a-referral-marketing-system/
HubSpot – 71% More Likely to Purchase Based on Social Media Referrals
https://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx?__hstc=191390709.165e1233ccf84a76bed5ee580ab9fc7d.1512999645742.1512999645742.1512999645742.1&__hssc=191390709.2.1512999645743&__hsfp=1162531128
