In order to get traffic, you need people willing to visit your dental website. To get them to your site you need to know what they are searching for, which words they use and what content would best match their intent. In other words, you need a keyword research strategy.
In this post, we’re going to take a closer look at what a keyword strategy is and how it goes hand in hand with keyword research. So without further ado, let’s dive in and get started…
First of all, what exactly is a keyword research strategy?
While many marketers simply talk about finding keywords, or top keyword searches, it’s what you do before and after this that is equally, if not more, important. This is your research strategy.
A good keyword strategy should entail every aspect of how you go about implementing those keywords. That could be how you plan on fitting those keywords into regular content or how you are going to go about tracking those keywords using analytics. In essence, a good keyword research strategy is a detailed plan of action about how you want to use those keywords both now and in the future.
How can a keyword research plan help your dental business?
Let’s take a look at the elements that make up a good keyword research plan.
An insight into you and your dental practice
Here at Mediboost, we know from experience that a good insight into your world will make us better equipped to deliver a keyword research plan customised just for you.
Because we deal solely in the healthcare industry we understand the nuances of your potential dental patients. We know the importance of delivering a strong message that strikes the right chord. Therefore, we’ll take the time to look at you and your business. We’ll delve into what makes your business unique, what message you want to get across and what type of people are looking to visit your site.
Accurate insights will lead to a better understanding of what you want to achieve so that we can then focus on finding the right keyword research to fit that need.
Examining your competition
A good keyword research strategy also takes into account your competition. So we’ll examine what they are doing and how well they rank for search terms that you would like to go after. We’ll closely examine their content and see where you could improve on that. We’ll take an in-depth view of their on-screen real estate. In other words, are there areas that you could improve on? If so, how? Is it through better keyword-rich, targeted content?
Analysing current data
Data plays a big role in the success of any keyword research strategy. We use analytics to see how your dental site is currently performing against your immediate competitors. We’ll also use data to see areas where better-targeted keyword research can improve your positioning. But in addition, we’ll look closely at the type of keywords your competitors are already using and ranking for with their online content. Ultimately, conducting regular analytics like this is a key part of any good keyword research plan.
By carrying out all the steps above it makes finding keywords for your dental website less of a random exercise and more of a planned and calculated action.
Creating a content plan
The next step is to plan how best to use your keyword research and this comes in the form of a content plan or content calendar. In order to do this, we can use ‘seed’ keywords for a number of content options including:
- Building a series of landing pages to target new leads
- Creating blog posts based around specific search intent
- Producing a highly targeted Facebook or Google ad
- Formulating an online video or
- Revamping your existing website
Each form of content should be produced with the goal of driving traffic to your dental website and targeted keyword research helps. For this reason, a content plan or calendar can ensure the right keywords are targeted and regular content gets published in a timely manner. Remember, many roads lead to Rome but some are more difficult than others. By varying your content strategy it ensures that you stand a better chance of getting the results you want.
Finally, the best keyword research strategy is one that remains fluid, is not set in stone and adapts to the demands of your potential leads, the search engines and any outside influences. For these reasons keyword research should always be continually evolving and should also be regularly evaluated using data.
Data can confirm which keywords and which forms of content are working best in the current climate and more importantly, which ones aren’t. But in addition, it might be that you have a new competitor that is rapidly taking the market share; or your potential patients are adapting to significant changes. Therefore, it’s equally important to keep a close eye on these aspects also. Either way, be prepared to make regular updates to your keyword research plan as situations change.
As you can see, a solid keyword strategy can work extremely well for dental practices but only if it’s thoroughly planned, executed, and regularly re-evaluated. Get this right and all the keyword research planning will be worth it.
Here at Mediboost, our highly-skilled team place great emphasis on the importance of a sound and proven keyword research strategy and this reflects in our results. If you would like to learn more about what type of results your dental practice can experience from ongoing dental SEO, then come and book a no-obligation consultation. You’re under no obligation to move forward but we’d be more than happy to share any potential results you may have using a thorough keyword planning and research strategy.
Call the Mediboost team today on 1300 163 058 or contact us online and take your first steps towards experiencing dental marketing that really works!