An effective dentist logo is what helps your potential patients to connect your medical service to your brand, without having to see your name.
Every year the medical and dental profession spends millions of dollars in logo and marketing development, in order to create public awareness. Today we will have a look at what constitutes an effective logo for a dental practice and consider some concept ideas for dentist logo designs.
What’s In A Dentist Logo?
Your logo is your visual representation of your brand. Its layout, colour, fonts and shapes all contribute to the impression a potential patient will make with just one glance.
Your choice of logo colour is very important because it conveys emotion.
- The colour red is associated with aggression, passion, action and intensity.
- The colour blue is associated with faith, understanding, trust and calmness.
- The colour yellow is associated with joy, freshness and energy.
- The colour green is associated with peace, hope, nature, harmony and relaxation.
- The colour purple is associated with luxury, power, introspection and romance.
- The colour orange is associated with creativity, determination and enthusiasm.
- The colour black is associated with luxury, boldness, formality and mystery.
- The colour pink is associated with nurturing, love, warmth and sweetness.
- The colour brown is associated with nature, support, reliability and nurturing.
The colour palette for a dental brand needs to denote trust, cleanliness and professionalism so you’ll probably notice that a lot of dental logos are produced in blue, or shades of blue-green.
Choice Of Graphic And Icon
Using teeth in your dental logo is a visually clear depiction of what your business does. A tooth can be used creatively when combined with other elements, or simply on its own to draw attention to your practice name.
It’s instantly recognisable and can be styled in a unique way.
Smile iconography is another popular element in dental logos because a smile typically denotes a patient’s end result when they have had treatment at your practice. Using smiles also creates a friendly and approachable perception, which is ideal to encourage nervous patients to make contact.
The Shape Of Your Logo
Together all the elements of your dental logo will make a shape. Look at your logo and trace an invisible line around the perimeter of all the elements. Draw around the icons and words and see what shape you are left with. It’s likely to be a square, rectangle, circle or triangle.
Why is this important? Well believe it or not the overall shape of your logo communicates something too. Five recently conducted experiments revealed that the angularity or circularity of a logo also influences someone’s impression of an organisation.
Round or circular logo shapes lead someone to associate that brand with warmth and sensitivity. Angles and hard lines are associated with durability and strength. Consider what side of the spectrum you’d like your dental practice to fall into.
Your Choice Of Font
What kind of practice is yours? Is your culture young and progressive or more traditional and established? Your choice of font communicates where you stand very clearly.
Keeping your fonts consistent is also a hallmark of professionalism and it adds weight to your brand when all your marketing collateral is consistent.
The Do’s And Don’ts Of Dentist Logo Designs
Do hire a professional
Remember that your dental logo needs to grow with you, so if you have big plans for building your brand, you need to put your best effort forward.
Do follow the project guidelines carefully
When you’re building a brand there will be some homework to do. You might need to fill in some forms or attend a workshop or two. These are crucial components and need to be taken seriously so that your creative team is empowered to come up with appropriate ideas.
Do give a clear brief
Phrases like “It’s hard to put into words” or “I’ll know it when I see it” don’t help a creative team to capture your vision. Check out competitor dentist logo designs, do some independent reading and be clear about what you like and dislike.
Do consider your target audience
It is actually inconsequential if you don’t like your logo for dentists. What matters more is that it speaks to your patients and referring practitioners. These are the people you are really designing for.
Do stand for something
Be conscious and clear about the type of practice you want to run and what differentiates you from the crowd. Let your creative team know what you don’t stand for too. Think about where you want to be in three to five years, and then beyond, because this all part of your brand narrative.
Don’t tell the designer what to do
Hand drawn sketches are cute and personal but they aren’t necessarily the kind of visual association that will work for you. Personal touches are important but leave it to the creative to establish which are useful to you.
What To Do With Your New Logo For Dentist
Once you finally decide on the right logo for your practice, it needs to be used clearly and consistently. Inside and outside your practice there are plenty of opportunities to introduce patients to your brand. Here are some examples
- Exterior and interior signage
- Business cards, brochures
- Invoices, statements and patient emails
- Website, social media and online appointments.
Do you have questions about your dentist logo or would you like to see some effective dentist logo designs? We’ve worked with countless medical and dental practices, helping them boost their online brand. Contact us at (02) 8073 8330 and let’s chat about your brand.