Ah yes, a dental logo design! You only have to look at any dental website and there it is, staring right back at you top left of the page. But while they might look ‘nice’ are they really necessary? In other words, do you really need to invest in a professional dental logo? In order to answer this, we really need to consider what a dentist logo is actually for.
Think about a logo as your digital mark or stamp. It gives your business identity. In one glance it can tell visitors who you are, what you do, and what you care about. That’s the power of a good dental clinic logo design.
It shouldn’t need to be explained and when people look at it they should be able to quickly associate it with your business. While a dental logo doesn’t sell your company, it does and should help to tie your brand together.
Still not convinced. Let’s take a look at 5 solid reasons why professional logo design is the best option for you…
Reason 1 – A professional dental logo delivers a great first impression
You know what they say about a first impression… you only get one chance to make a good one – and a quality dental logo can do exactly that. When people are visiting your dental website for the first time, it’s practically the first thing they see. So if you have a professional-looking logo that’s been well crafted and meaningful, it isn’t too much of a leap for potential customers to think that you are both professional and thorough.
Reason 2 – A good dentist logo helps to build trust
Let’s face it, dentists in particular need to work hard to build trust. A strong brand identity complete with a great looking dental logo can help to build authenticity. Authenticity can help to build trust and gaining trust means more patients through your dental practice. People are savvy and they expect a lot from the businesses that they support and this all starts with a cohesive brand identity. A good dental logo is a key part of that.
Reason #3 – A great dental logo design is far-reaching
In a world where people interact with hundreds of brands every day, how are you going to make yours stand out? It’s not enough to simply have a good idea. The right dental logo will need to help your brand to be remembered in the future. It should be utilised on not only your website but on all correspondence, signage and literature. Ultimately, people who haven’t even visited your dental practice should know your brand. And that is the real power of professional dental logo design.
Reason #4 – Professional dental logo designers understand your business
With an influx of cheap overseas resources and ‘Do It Yourself’ logo design apps it’s very tempting to spend little or nothing and create a design. In truth, these are hardly ever ideal as they don’t often reflect your business.
Good dental logo designers are 50% design-led, of course, but in addition, they understand your business. They ask the right questions to develop an overall picture of what your ideal patient demographic is and how you best serve them. Then they have the skills to encapsulate this into one great logo and in business, that’s a really powerful message.
Reason 5 – A great dental logo design stands the test of time
If you look at companies like Coca-Cola and Nike, they have probably changed branding styles many times over the years, yet their logo remains consistent. While the lettering or colour might have changed, the principle logo design remains solid. In other words, a good logo should be able to stand the test of time.
So why does this matter?
A quality logo should be the essence of what a company stands for. It’s instantly recognisable and when people look at it, they know who you are. Therefore, to completely change a logo could lose that brand awareness which you have worked so hard to achieve. A professional dental logo is always designed with longevity in mind giving you the option to make subtle changes when necessary but retaining the bones of the original design.
So there you have it, 5 reasons why dentists should consider a professional logo design. Of course, if you’re still not convinced, then consider this…
It’s thought that as many as 90% of all small businesses have a poor business logo and the reason for this is that they don’t invest the funds to have one professionally designed. Some dentists use cheap templates to overcome costs but in truth, these do very little to build a brand and promote trust. In many cases, they have the opposite effect.
Investing in professional dental logo design can help deliver a high return on investment. Specifics like graphics, typography, font size and colour all play their part to attract and engage readers and this is something that a skilled logo designer understands only too well.
Here at Mediboost, we’re a dental and medical marketing agency who fully understand your industry, but in addition, we take the time to get to know what your dental practice needs to get more patients. From your website design through to marketing materials and your dental logo, everything is aligned to deliver on getting new patients.
Why not contact us today to see just how we can help!