With so many people owning smartphones and staying connected to them most of the time, coming up in a dental practice search is vital for the future of your practice. The good news is that when you partner with a dental marketing agency like Mediboost, it’s possible for you to come up in the search results consistently and convert those impressions into new patients. Let’s have a look at some of the digital strategies that can be employed to boost your dental SEO.
Building A Solid Foundation: The SEO-Content Relationship
Having a fast loading, well designed website that is rich with unique content is a fundamental requirement for successful dental SEO. To be visible to search engines, you need relevant data and, to really stand out, you need unique content that your audience finds valuable.
Search engines are like any other company out there: they want to keep their customers (your online users) content, and they do this by serving high quality, relevant content.
When you partner with a dental marketing agency like Mediboost you have a dedicated team of professionals to generate relevant, researched content to keep the process going.
Dental SEO is an ongoing and accumulative process. To really add value you need to stay committed and remember that your prospective patients are weighing you up against your competition. Your chair-side manner is now an online personality and it holds a lot of potential for marketing your practice.
Get On The Google Map
If your business doesn’t have a Google Places listing, you are missing out on appearing in a dental practice search. your target audience relies heavily on their mobile devices and when they’re on the move, your map marker is a reminder of your practice.
Google Map results also appear in Google search and they show a user results that are geographically close to the user. It’s a feature you don’t want to miss out on. An added bonus is that you shouldn’t have to give directions to anyone anymore – and you can add a street view image of your practice for first-time patients, so they know what to look out for.
Make It Easy To Get In Touch
Through Google My Business patients can access essential contact information such as your telephone number and email address, and map and directions without having to click through to your website to find the information.
Mediboost will keep your listing updated with recent photographs and news so that any prospect clients get a real-time perspective of what’s happening at your practice.
Get Your Business Listed To Boost Local Search Australia
Many years ago the telephone book was the repository of contact information. Today it has been replaced with lots of directories that offer customers contact details, basic business info and sometimes reviews.
Some directories are for specific communities, suburbs or areas or serve specific target audiences. Others are very generic but might invest in Google Ads so they often appear at the top of the search results making it worthwhile to have a listing.
Listing in a directory is competitive; that is, there are lots of other competitors vying for the same attention so it’s essential that your listing stands out.
Have A Social Media Presence
You might not have the budget or manpower to be active on all the social channels out there but if you do have to pick one Facebook is currently the most visited social media site in Australia with an active monthly membership of 16 million local people.
Setting your address allows you to target people living within a certain distance of your address.
We’re seeing an increase in technology use, as well as the growth of social media channels like Facebook, Twitter and Instagram. If you’re not already, it’s time to get in on the conversation. If it’s new territory for you, Mediboost can get your social media presence set up and active to improve your performance in local search Australia.
Keep Your Website (And Listings) Updated
A website that is updated regularly and that has an active blog tells search engines that its information is new and relevant. Not only does an updated website ensure you are serving your patients accurate and correct information, it also send the right signals to search engines, letting them know that their users will have an up-to-date experience on your website.
Keeping your listings updated is important for dental SEO. It doesn’t help to show out-dated contact information or the address you previously operated from. If you have your dental logo updated, remember to update it wherever it appears so that your patients have a consistent experience of your brand online.
Encourage Your Patients To Leave Google Reviews
Today’s consumers like to research and verify before they commit to a new service provider. Prospective patients will read your website and what you publish about yourself, but they’ll also want to know what other people have to say about you.
If you do get compliments, ask your patients to use the Google platform to leave their reviews because this adds great credibility to your dental SEO. Some patients may feel more comfortable with the Facebook review option because it’s familiar to them.
If you’d like to find out more about how to appear in a dental practice search, it’s time to speak to a professional about a dental SEO strategy that suits you. Please get in touch with us at (02) 8073 8330 and let’s talk about how we can increase new patient calls.