Your website conversion rate measures how efficient and effective your digital presence is. A conversion occurs when website visitors take action, leading to immediate or future appointments.
Even though it may take some time to persuade someone to download a free report, share your social media post, or fill out a form on your dental website, these are the conversions that lead individuals toward becoming new patients.
If your dentistry website gets 1,000 monthly clicks, you’re doing well. What’s your conversion rate? 2% to 5% is ideal. If it’s less, let the pros help.
Let’s explore a few ways for improving website conversion for your dental website.
Obtain Mini-Commitments
Obtain Mini-CommitmentsMini-commitments are quick actions you request from your visitors to move them closer to a conversion objective. Visitors to your dental website don’t have to worry about signing up for these commitments because there is no expense or risk associated.
These mini-commitments can be used to increase your patient’s interest in your dental practice, introduce visitors to your clinic, and lead them toward your final conversion goals.
Carry Out A Competitive Analysis
One of the most effective conversion rate optimisation approaches is competitive analysis. You need to know your rivals’ strengths and weaknesses to gain an advantage over them in the marketplace. You may then use the information from this analysis to emphasise your unique selling propositions (USPs) and strengths over the disadvantages of your competition.
Also, remember that before signing up for an appointment, most individuals do research to learn about their options. They’ll research your competitors to see how you stack up against them.
You also get to put yourself in the shoes of your potential customers by conducting competitor analysis and putting yourself against your rivals in the same manner they would. With this information in hand, you can concentrate your efforts on offering them the best dental website and service selection possible.
CTAs Should Be Powerful
CTAs are essential to any conversion rate optimisation strategy. Conversion elements such as CTAs clearly guide visitors on what to do next. These may appear as buttons, prominent banners that prompt action, or forms designed for enquiries.
At least one CTA should appear above the fold on your website, as many users do not scroll beyond the first screen. When someone visits your dental website, this call to action should be immediately visible, to maximise engagement and encourage patients to take the next step towards booking with your clinic.
It’s also important to diversify the CTAs across your dental website to cater to different communication preferences. Using options such as call buttons, enquiry forms or contact prompts encourages visitors to ask questions and get in touch. This variety plays a key role in improving overall website conversion rates.
Enhance The Customer Experience
Visiting your dental website should not prompt a visitor to wonder where they can schedule an appointment. Add a ‘book an appointment’ heading to your website’s navigation menu and include a button linking directly to an appointment form further down the page.
Our ultimate conversion rate optimisation goal is to create a user-friendly dental website that can be easily navigated and used. As a dentist, you want your website’s visitors to have an enjoyable experience, quickly and easily obtain the information they need to make an informed decision about choosing you as their dentist, and complete their patient forms.
Mobile responsiveness and an easy navigation menu are two essential features of a good website. You also need to ensure that your website’s loading time is fast because no one wants to wait for a page to load.
Have A Photo Of Yourself On The Homepage
Many dental websites don’t display a dentist’s photo on the homepage. Adding a photo helps form a connection with visitors and makes you seem more trustworthy. Without a photo, your dental website will appear outdated.
Visitors should be able to see the principal doctor without having to go on the “about us” page. You won’t find a picture of every dentist listed there. This is an absolute no-no in increasing your website conversion rate.
It would be best if you established trust from the get-go, and stunning photography is the best way to achieve that. People particularly like seeing family photos. Most dentists target young mums who bring their children to the dentist.
Another tool for establishing trust is video.
Feature A Video Of Your Office On Your Website
The homepage of every dentist’s website should feature a high-quality video of their clinic. Using video in place of static images enhances your office’s presentation to visitors and aids search engine optimisation (SEO).
People who spend one to two minutes watching your video are more likely to stay longer on your website, which Google values highly. Doing this will not only help in improving your website conversion rate but also raise your rank in SERP. Your website will receive a reward from Google and be ranked higher.
This means more visitors will land on your website, providing more opportunities for conversions.
Conclusion
Dentists opting for digital dental practice marketing should focus on Conversion Rate Optimisation. It will help bring more prospects to their dental website and increase their dental practice.
It’s best to start where it’s most convenient for your dental practice to improve right now. Keep track of what works and what doesn’t, and enhance your conversion rate at a comfortable pace.
Are You Looking To Grow Your Dental Practice? We’re Here To Help
At Mediboost, we have a team of specialists dedicated to helping dental practices grow by developing data-driven, strategic plans tailored to your specific needs.
If you’d like to learn more, contact us on 1300 163 058 today!
References
Forbes: Explore, Click, Learn! How To Create A CTA That Converts
https://www.forbes.com/sites/mikekappel/2022/05/26/explore-click-learn-how-to-create-a-cta-that-converts/?sh=5d7ae05b5eed
Wordstream – What is a Good Conversion Rate?
https://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate
