Whether you are a dental professional or a healthcare provider, this article can be an invaluable resource for you if you’re looking to expand your business online. You will find out the ins and outs of marketing for dentists, what you should prioritise when it comes to getting your website up and running, as well as other steps that can help take your practice digital. Gone are the days of traditional advertising in the form of pamphlets and hoardings; nowadays, everyone understands the strength of going digital.
Without a doubt, marketing is crucial for any business to thrive, especially healthcare – it promotes growth, and organic patient leads that would otherwise be hindered by a lack of outreach.
In this digital age, it’s no longer enough to rely on word of mouth for dental referrals. If your business isn’t online, you’re losing vital ground against those who are providing the same services as you. Thanks to modern technology, searching for anything and everything is now a breeze – if your dental practice isn’t visible in these searches, then you could be missing out on a large segment of dental patients.
Understanding the relevance of marketing for your organisation is critical if you want to expand online.
There are several reasons why digital marketing has grown so popular in dental practices
- Digital marketing is transforming the dental field by providing dentists with a unique opportunity to reach more potential patients than ever before.
- By utilising it, dentists can instantly connect with prospective clients and engage in meaningful conversations.
- Compared to traditional marketing strategies, establishing digital campaigns is surprisingly economical.
- With this technology, dentists can observe the results of their advertisements and modify them as necessary for maximum effectiveness.
- By leveraging digital marketing, dentists can customise their message to reach specific target audiences and maximise engagement. Digital marketing campaigns can be quickly implemented, giving dentists an immediate return on investment (ROI).
- Harnessing the power of analytics tools such as Google Analytics and Facebook Insights, digital marketing campaigns can be easily monitored for success.
- Digital marketing campaigns have the potential to spread quickly and become viral – providing dental practices with unprecedented brand visibility. If carried out well, it will boost your practice’s awareness far beyond what you thought possible.
- New technologies and platforms make it easier than ever for dentists to engage with their target audience through social media channels such as Twitter, Instagram, etc.
- Digital marketing provides dentists with the capacity to evaluate their target demographic, allowing them to develop highly personalised experiences that construct trust and promote customer loyalty.
Understand your position and your dental business
Mapping your business means understanding the unique value that you are providing to your customers, as well as assessing what resources and competencies will be needed in order to attain any future objectives. What strengths should you strengthen? How can those weaknesses potentially be addressed? Are there opportunities for growth or development of new products/services?
Knowing these things enables you to plan ahead more effectively and reach success faster.
When you want to outpace other dentists in the same area, it is important to be honest with yourself and identify where your practice needs improvement. Compare what successful dental practices are doing and understand their strengths. After making a list of areas that need improving, take action on them so that more traffic flows into your clinic.
It takes hard work to do something better than others, but if you focus on understanding the improvement opportunities, then you can scale up quickly. By identifying the underlying issue, you can be more accountable in your approach and recognise what steps must be taken to resolve it.
Common challenges faced by a dental practice and dental marketing solutions for them
Are you facing difficulty with lead generation from your dental clinic website? Fear not! A specialised online dental marketing company can help resolve these pressing issues. Here are some key solutions to ensure success and propel your business forward.
Challenge 1: My website isn’t getting enough traffic
Don’t miss out on invaluable visitors, leads and income due to a lack of consistent website traffic. Fortunately, tailored SEO solutions can reinvigorate your presence in search engine results so that more individuals are able to discover and visit your site.
- Increase your visibility in search engine rankings and boost exposure.
- Leverage site visitors with precise targeting to maximise your reach.
- Turn prospective patients into real-time patients.
Challenge 2: My ad campaigns are not effective
Stop draining your hard-earned dollars away on ineffective advertising campaigns. Expert ad specialists can help optimise your bidding strategy and hone in on the perfect audience for maximum influence so you get more bang for your buck.
- Refine ad targeting for your practice (Google ads, social media and online reviews etc.)
- Engage your audience when they browse online
- Maximise paid ad budget
Challenge 3: My website isn’t generating enough leads
Are you having difficulty attracting the right leads to your dental practice? Then turn up the heat on lead generation by leveraging digital marketing plans specifically designed for your desired outcomes and financial capability.
- Gain authentic leads
- Reach your audience using effective demographical stats and filter who isn’t your audience.
- Increase the percentage of conversions
Challenge 4: My marketing and sales data are disconnected
Don’t let potential leads slip away! By unifying your sales and marketing efforts, you can easily report on and analyse all of your data for an end-to-end view.
- Follow the sales and marketing data
- Prioritise leads backed up with specific data
- Turn opportunities into closed deals
Challenge 5: I am unable to hit our revenue goals
Are you unsatisfied with your current sales? Make use of personalised revenue marketing to draw in prospects and revel as your profits skyrocket.
- Amplify the qualified leads
- Drive more revenue from online marketing
Challenge 6: Dental campaigns are time-consuming
You don’t have to go through the hassle of managing and optimising your digital campaigns. That’s what digital marketing agencies are here for. Comprehensive, do-it-for-me services will save you time and money while allowing you to focus on running your business efficiently.
- Save time and money
- Automate campaigns for smarter online marketing
Uncover the Unexpected Benefits of Accurately Executing Your Marketing Strategy
The perks of getting your marketing spot on are more than clear. Think improved cash flow, packed events, and a larger bottom line, to name only a few. What may come as surprise is the following additional “hidden” advantages.
Boost your business’ market value
Even if you are not planning to sell your practice anytime soon, the value of your business can skyrocket by simply having more patients visiting regularly.
Unlock more hours in your day to do what you want
With less time devoted to marketing and finances, you can find the freedom to invest in relationships with others and family members or engage in activities that bring joy.
Hire additional resources
Through a successful marketing strategy, you can generate more income which could then be used to recruit someone who will oversee the practice if desired.
Expand your business
By recruiting new dentists, you can experience greater autonomy and increased revenue.
Our clients have found success as they’re able to accommodate more patients, generating significantly higher revenue in the process.
Enjoy a more relaxed lifestyle
Operating a dental practice can be an incredibly stressful endeavour, but it’s much more manageable when everything runs smoothly. Your personal contentment is intrinsically linked to how successful your practice is; the better your business does, the happier you will feel.
More chances to make a meaningful contribution
You pursued dentistry to offer exceptional services and ensure that your patients have healthy smiles. With powerful marketing results, you are able to provide top-notch work and the highest quality of care for each individual.
Investing in the community
When your dental practice is running smoothly, you’ll be able to find the time and resources to give back through free dentistry or even missions abroad.
Expand your professional bounds by acquiring other practices
When you master the art of dental marketing, achieving success is no longer a mere possibility but an imminent reality.
Take the journey to a joyful retirement
When it’s time to transition out of your dental practice, having clear goals and ambitions is essential. Investment in marketing promises a much higher return on investment than any stock market or real estate venture ever could -so don’t miss the opportunity to improve your success rate by investing wisely.
5 creative dental marketing ideas your dental marketing plan must have
Our favourite dental marketing strategies and ideas are outlined below – give them a try for yourself to see what works best.
1. Upgrade your website design
If you want to take your marketing initiative to the next level, upgrading your website design should be a top priority. Your dental practice’s site needs optimisation for local voice search and also has an inviting design that encourages visitors to learn more about what services are available while providing them with easy steps they can take in order to book an appointment.
2. Optimise your Google Business profile
It is indispensable for any local business to maintain an optimised, up-to-date Google Business profile. Enhancing your listing on the profile provides a great opportunity to draw in more customers and climb up the search rankings.
By being visible in Google Map searches, you can easily be amongst the top 3 dental practices displayed prominently at the top of local searches – known as ‘the local 3 pack’ or “the Google snack pack”. What’s even better? There’s a much higher chance that searchers will click through on those listings first. So make sure yours stands out.
3. Create relevant, engaging & informative content
Contrary to the prevailing opinion, digital marketing for dentists isn’t just about SEO. It’s also important to create trust by offering your audience helpful and quality content that meets their needs.
A blog can be a fantastic way to build trust and form relationships with your website visitors, but it is not the only option. We’ll delve into other methods in subsequent sections, so keep this in mind: Your content shouldn’t primarily focus on promoting your practice; that’s what paid advertising handles. Instead, centres on responding to common worries of prospective patients, such as: What diet aids dental health? Could bad breath signify oral issues? And which option replaces missing teeth most efficiently?
You could expand on any one of these items to create a memorable piece of content.
4. Offer dental services vouchers
Offering dental service vouchers as part of a dental marketing strategy can be a useful way to boost brand awareness and encourage customer loyalty.
Service vouchers are an effective way to incentivise potential clients to try out your services and build trust within the community.
For example, offering discounted rates for new customers or providing free checkups for existing customers can be great ways to increase patient numbers and strengthen relationships with clients.
Additionally, voucher programs can be used as an effective way to advertise new services or special offers that you may not have been able to advertise in other ways.
5. Ask your patients for reviews
If you don’t take a proactive stance when it comes to acquiring online reviews for your dental practice, Google will soon impact how patients decide on their dentist — and it will affect your online reputation. Get ahead of the competition by actively seeking patient reviews now.
Offering exceptional service is an absolute must to acquire positive reviews for your practice, yet it’s not enough.
To make the process more accessible and effortless for patients, create step-by-step instructions on a handout or business card that guide them through leaving you a review on Google – which carries greater SEO value than Yelp reviews.
Letting clients know how quickly they can complete this will certainly encourage even more of them to leave feedback.
Give your patients the opportunity to review you on Google quickly and easily by providing a link as well as step-by-step instructions directly from your website! Not only is it allowed, but Google encourages businesses to solicit reviews.
The bottom line
Knowing why you require a marketing plan is fundamental, and launching an online presence can be advantageous for your company.
Dental marketing has endless benefits and offers the opportunity to reach out to your target customers with ease.
If you want professional digital support that will benefit your business, Mediboost is the answer. Reach out today by calling on 1300 163 058 to find out how we can help you grow your business!
Marketing and Dentistry
Tips for dental advertising