Dental Design and Development

Discover Powerful Design and Development Services — Focused, Direct, and Timely

Listen…

Great dental websites aren’t random. There’s just no way to roll the dice to get a website that brings people face to face with quality dental services. No one is dreaming of being first in line at the dentist’s office, just eager to step into the exam chair. But they do need you. Patients need to feel safe, comfortable, and confident that they have found a true problem solver in their chosen dentist.

Listen…

Great dental websites aren’t random. There’s just no way to roll the dice to get a website that brings people face to face with quality dental services. No one is dreaming of being first in line at the dentist’s office, just eager to step into the exam chair. But they do need you. Patients need to feel safe, comfortable, and confident that they have found a true problem solver in their chosen dentist.

It has been very delightful working with ACE DM for over a year now. Initially I thought the campaign was a little expensive, but the results we have achieved are far greater than the investment fee. I’m glad that I have left my previous agency to go with Mediboost

Dr. Kenneth Wong
(Principal Dentist and Owner of Dental 266)

The Number One Problem with Dental Websites Today (It’s More than Color Scheme!)

A heavy coat in December might make sense in New York City, but it just doesn’t make sense in Sydney at that time of year. Walking around Sydney with seven layers of clothing on might get you attention, but it’s certainly going to be the wrong attention. It’s the same with dental websites today: there are ways to get good attention, and ways to get the wrong type of attention. And in this case? Anything that isn’t getting new patients to get to know you, differentiate you from other practices, and trust that you will take care of their problems is the wrong type of attention. As you can see, great dental sites aren’t just about random elements mixed in anywhere they fit.

In fact, when you really break down the elements of successful dental practice marketing, some observations come into play:

It’s not just about social media.
It’s not just about blog posts.
It’s not just about email lists.
It’s not just about content.
It’s not just about networking.

If you want great dental site effectiveness, then it must be about getting on the average person’s radar in a way that immediately connects you as a source of security, knowledge, and satisfaction. When you solve people’s problems, they become satisfied. When they know that you will always be there to solve their dental problems, they become incredibly satisfied. And when you consistently take care of their dental problems, they become exceedingly satisfied. The secret here is that exceedingly satisfied patients go on to tell people about their experience, turning more people curious about what you can do for them. It’s a contagious cycle that leads to higher revenues, consistently.

Dental website content needs to have three components for success: structure, purpose, and results. The biggest problem most industry sites face is a lack of response. If new patients aren’t interested, that means that they don’t feel that you can help them. Obviously, they still have dental issues that need to be addressed. Simply put, they are taking their problems to someone else that they feel they connect with more.

To break it down:

Weak structure means visitors don’t know what they’re supposed to do next.

Weak purpose means that visitors see what they can receive, but they don’t feel assured of a good outcome.

and

Weak results mean not enough revenue, ruining the opportunity to serve more people!

Allow yourself to visualise what the right website could do for your practice. What would an expanded patient list do for you? What would it be like to have phones ringing off the hook, with people that truly feel that your practice is the right one for their ongoing dental needs? It might sound odd, but a website can be that powerful, and there are ways to build it.

To break it down:

Weak structure means visitors don’t know what they’re supposed to do next.

Weak purpose means that visitors see what they can receive, but they don’t feel assured of a good outcome.

and

Weak results mean not enough revenue, ruining the opportunity to serve more people!

Allow yourself to visualise what the right website could do for your practice. What would an expanded patient list do for you? What would it be like to have phones ringing off the hook, with people that truly feel that your practice is the right one for their ongoing dental needs? It might sound odd, but a website can be that powerful, and there are ways to build it.

Three (More) Elements

of Great Dental Website Design

Balancing a busy practice and strong website design is difficult. Why not focus instead of developing the core strengths of the practice, leaving the design and development work to a specialist?
Yet leaving dental websites to a specialist doesn’t mean missing out on understanding what makes great design:

1. Easy to navigate
2. Easy to focus on services and options
3. Easy call to action

dental-website-design-australia

Three (More) Elements

of Great Dental Website Design

Balancing a busy practice and strong website design is difficult. Why not focus instead of developing the core strengths of the practice, leaving the design and development work to a specialist?
Yet leaving dental websites to a specialist doesn’t mean missing out on understanding what makes great design:

1. Easy to navigate
2. Easy to focus on services and options
3. Easy call to action

dental-website-design-australia

The possibilities are endless. Great dental websites, after they have been reworked for strong marketing strategy, can bring in new patients for the lifetime of a practice. While the copy will have to be updated regularly, the structure of the site will last a long time. Maintenance will be required to keep the site running, but that’s work for the specialist agency . Once a full marketing strategy has been executed, you will be too busy with new patients to handle the website maintenance by hand, even if you had a passion for that type of work! Great dental websites do a lot of the selling for your practice upfront, so you can focus on the day to day operations. Isn’t that why you opened a practice in the first place?

The possibilities are endless. Great dental websites, after they have been reworked for strong marketing strategy, can bring in new patients for the lifetime of a practice. While the copy will have to be updated regularly, the structure of the site will last a long time. Maintenance will be required to keep the site running, but that’s work for the specialist agency . Once a full marketing strategy has been executed, you will be too busy with new patients to handle the website maintenance by hand, even if you had a passion for that type of work! Great dental websites do a lot of the selling for your practice upfront, so you can focus on the day to day operations. Isn’t that why you opened a practice in the first place?

Design Driven Decision Making for the Best Dental Websites

Great dental practices are built on consistency. We can help with consistency in a way that’s trackable, scalable, and measured at every angle. When armed with strong data, multiple avenues of strategy open. Strong design gets you part of the way there, and strong content helps you get to the finish line consistently. In every season, patients are devouring content online that they hope will help them lead better lives. The dental industry is no different. In fact, people read content before they make major medical decisions.

Don’t let another year go by with missed objectives and revenue targets. Schedule a session with one of our local consultants today to go over your practice’s unique goals. Boosting revenue through targeted design and content development is possible — call or email today and discover the difference.

Slots are limited, so calling now gives you a better chance of securing a meeting with us. We know how much effort can be involved with each client, so we purposefully limit the number of clients we take on at one time. We would rather have long term partnerships that deliver results to our clients, than quick sales that end up with only short term results. We think that you deserve far better than the classic “churn and burn” model — let us show you the difference.

Call us today and get to the top of the list!

Design Driven Decision Making for the Best Dental Websites

Great dental practices are built on consistency. We can help with consistency in a way that’s trackable, scalable, and measured at every angle. When armed with strong data, multiple avenues of strategy open. Strong design gets you part of the way there, and strong content helps you get to the finish line consistently. In every season, patients are devouring content online that they hope will help them lead better lives. The dental industry is no different. In fact, people read content before they make major medical decisions.

Don’t let another year go by with missed objectives and revenue targets. Schedule a session with one of our local consultants today to go over your practice’s unique goals. Boosting revenue through targeted design and content development is possible — call or email today and discover the difference.

Slots are limited, so calling now gives you a better chance of securing a meeting with us. We know how much effort can be involved with each client, so we purposefully limit the number of clients we take on at one time. We would rather have long term partnerships that deliver results to our clients, than quick sales that end up with only short term results. We think that you deserve far better than the classic “churn and burn” model — let us show you the difference.

Call us today and get to the top of the list!